SVF Music and The Rajbari Bawali Launch New Music Video Chaarpashe aalo hok for Durga Puja

Music has always been inextricably linked to the commemoration of Durga Puja, the largest event in our city. The connection that music has with this autumnal celebration is cloaked in nostalgia and keeps coming back with the passing of time, whether it be the neighborhood speakers blasting out aagomoni tunes or the newest movie songs putting everyone in a festive mood, or the albums and singles that were released in the 1990s.

Today, SVF Music and The Rajbari Bawali will launch a new music video that pays tribute to the connection between music and Durga Puja. SVF's Pujo song of unity, Chaarpashe aalo hok, honours the custom of releasing music ahead of Puja. The words, written by lyricist Srijato Bandyopadhyay, have a message of optimism and hope that adds to the song's enchantment. One hundred musicians will harmonize their voices in this unique collaboration, which was composed by Indraadip Das Gupta. The musicians range from the illustrious Pt. Ajoy Chakrabarty and his daughter Kaushiki Chakraborty to modern favorites like Somlata Acharyya Chowdhury and Timir Biswas, and even up-and-coming artists like Antara and Ankita Nandy and Aheeri and Anandi Chatterjee. Joy Sarkar, a composer of music, will perform with the musicians in the movie and demonstrate his musical abilities. "After months of intense research, crafting the music for Chaarpashe aalo hok has been an amazing journey." Bringing together a wide range of gifted musicians from various backgrounds—including international mastering—truly exemplifies the project's collaborative spirit. Indraadip Das Gupta stated, "I think Chaarpashe aalo hok will resonate deeply with our audience. The music isn't just a composition; it's a blend of creativity and unwavering commitment towards Indian music and blending it with different Western forms as much as possible to keep it pleasing within normal listening limits."

The video for the song, directed by Parambrata Chattopadhyay, features the stunning boutique property, The Rajbari Bawali, which is a wonderful heritage structure that embodies the elegance of Bengal's past. Through his directing lenses, this video, which celebrates the spirit of unity, will highlight the variety of talents gathering on the Rajbari premises.

Additionally, artists with disabilities will appear in the video, emphasizing diversity and encapsulating the idea that this festival is a celebration for everyone. The experience of directing the music video for this Puja tune was amazing. There were an astounding 260 people on our production team, including 100 very talented musicians. We committed ourselves to capturing the captivating sunrise, which gives this Puja music an unparalleled grandeur that we couldn't have imagined till early in the morning. It's a visual and auditory delight that's unmatched," Parambrata Chattopadhyay remarked.

On SVF Music's YouTube channel, Hungama, Wynk, JioSaavn, Spotify, Amazon Music, Apple Music, Resso, Swadhin BD, TikTok BD, Facebook, and Instagram, you may watch and listen to this musical spectacle. "Spreading the Puja mood with this music video is our greatest gift to Bengal and the world! It's an amazing creation, including four months of research, 100 musicians, and collaboration with amazing artists. This song unites generations, conveys optimism, and celebrates all holidays. It's a delight, featuring everyone from the famous Pt. Ajoy Chakrabarty to a gifted 10-year-old singer. In addition, The Rajbari Bawali has stunning views. Let me now turn to our audience for today," SVF director and co-founder Mahendra Soni stated.