carlett Johansson Sues AI App for Unauthorized Use of Her Likeness in Ad

Hollywood actress Scarlett Johansson has filed a lawsuit against an AI app after learning that her name and likeness were used in the app's advertisement without her consent.

According to American news outlet Variety, the 22-second commercial was uploaded on the image-generating app X by Lisa AI: 90's Yearbook & Avatar.

The "Marriage Story" actress's representative told Variety that she does not represent the business and that since it was spotted on October 28, the proper legal action has been taken.

"These are not things we take lightly. Kevin Yorn, her attorney, told the outlet, "We will handle it with all legal remedies that we will have, per our usual course of action in these circumstances.

The now-deleted advertisement features Johansson behind-the-scenes video from the set of her 2021 Marvel movie "Black Widow," in which she portrayed the title superhero.

How are you, guys? She says, "It's Scarlett, and I want you to come with me," just before the screen changes to images of her that were created by artificial intelligence.

To further advertise the app, a voice impersonating the actor keeps talking.

It's not just applicable to avatars. You can even use your AI videos to create images with text. You shouldn't miss it, in my opinion," the narration states.

There was a small print in the advertisement that said, "Photos created by Lisa AI. This individual is unrelated to it." Just one month after Hollywood heavyweight Tom Hanks alerted his followers to a dental plan advertisement he claimed was using a "AI version" of him, Johansson is suing the AI app.

"Warning! A dental plan is being promoted through a video that features an AI recreation of me. A screenshot of his computer-generated image from the clip was shared on Instagram by the 67-year-old, who wrote, "I have nothing to do with it."

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